Our Story

Our Story

Fisiocosmetica was born from the idea of ​​three Pisan hairdressers who share the same desire in common: treat skin and hair! The hair is for them the expression of the person, the element that enhances the face and harmonizes the face. The skin is the soil, to be looked after and watered to then have a single result: gorgeous hair. In 1970 Fisiocosmetica was born. Within a few months, with the help of biologists, dermatologists and cosmetologists, Fisiolinea was formulated and implemented. Fisiolinea is the synthesis of their choices: To draw heavily from the Tuscan territory and nature in general. The Tuscan hills are rich in vines, olive trees and many other natural elements such as ... essential oils. But do not stop here, and the need to formulate a cosmetic at best, the search for quality water ... Here it is: the water of Olive grove. Known since ancient times for its own composition rich in minerals and natural virtues it becomes the basis of every formulation. Fisiolinea faces the market as an absolute quality line and soon the one that was a line of products for the few, conquers the market and more and more hairstylists attest to it become customers and praise its quality and results. Blazoned companies make pamphlets in which they ask their customers why they use Fisiolinea to the detriment of their lines ... In that period the world of cosmetics was managed through trade associations that were a school, a confrontation and a stimulus with various competitions: ANAM and UNFAS on all. Sales start to spread from them. First in Tuscany, in Emilia, Lombardy and then in many other regions. But the most important moment of Fisiocosmetica, which starts Fisiolinea's increasingly important sales, is the Cosmoprof in Bologna in 1996. Here with a small stand, but with so much hope and quality, Fisiocosmetica is chosen among many competing companies for the beginning of a collaboration all over the world and in particular in the Asian market, by Joico. Joico is a reality on the international market, a beautiful company that makes excellent hair products. But it does not know essential oils and does not have a specific line to eliminate the main problems of skin and hair. Mrs. Odette Cheng has no uncertainties: choose Fisiolinea! Together they are the best of cosmetics, it is a commercial boom, which especially in Taiwan, China, Japan, Myammar and Korea make Fisiolinea become a leader in the trichological sector. Today, Fisiocosmetica has now consolidated into 15 foreign countries with its own line. Furthermore, it has created new lines on behalf of third parties with brands of various international partners. In Italy it has chosen to act directly with its direct sellers throughout Tuscany, while in other regions it relies on targeted dealers and leaders in its province or region. More and more convinced in pursuing the natural is perhaps today the only Italian company to have a Totally Natural line. It produces in any case other important lines always formulated and based on quality, such as: The Woman line in which in addition to hair, are now a certainty also many products face and body based on Aloe and Hyaluronic Acid. The men's line that in addition to products markedly masculine for skin and hair, also sees some products for the beard. The children's line made specifically for them and therefore with the necessary delicacy and targeted ph. Finally, it distributes a series of small machines for the application of liquids and creams: original and particular like the micronizer, but also the plate with keratin, the machine to remove only split ends and a series of others for styling and massaging.

Staff

Francesco
Francesco
CEO
Ennio
Ennio
General manager
Silvia
Silvia
Administrative Management
Samuele
Samuele
Sales Management
Thomas
Thomas
Warehouse Manager
Federico
Federico
Warehouse Manager