Fisiocosmetica was born from the idea of ​​three Pisan hairdressers who share the same desire: the care of the scalp and hair! Hair is for them the expression of the person, the element that enhances the face and harmonizes the features. The scalp is the ground, to be taken care of and to water to then reach the single result: gorgeous hair.

So in 1970 was born Fisiocosmetica. Within a few months, with the help of biologists, dermatologists and cosmetologists, Fisiolinea was formulated and created. This is the synthesis of their choices: to draw heavily from the Tuscan territory and from nature in general:

The Tuscan hills are rich in vines, olive trees and many other natural elements such as Essential Oils.

To these elements, from the need to best formulate a cosmetic the search and the solution  for quality water: Acqua di Uliveto. This water, which flows naturally in Vicopisano, where a headquarters is located, has been known since ancient times for its rich in minerals and natural virtues composition and immediately becomes the basis of each formulation.

Fisiocosmetica entered the market with an absolute quality range line and soon what was a line of products for the few, conquered the market and more and more hairdressers and beauticians attest and praise its quality and results.

Actually, famous companies make brochures in which they ask their customers why they use Fisiolinea to the detriment of their lines … At that time, the world of cosmetics was managed through trade associations that served as school, comparison and stimulus with various competitions: ANAM and UNFAS above all.

It is from them that sales began to spread. First in Tuscany, Emilia, Lombardy and then in many other regions.

But the most important moment of Fisiocosmetica, which is the beginning of increasingly important sales of Fisiolinea, is the Cosmoprof in Bologna in 1996.

Here with a small stand, but with a lot of hopes and a lot of quality, Fisiocosmetica is chosen among many competing companies for the beginning of a collaboration around the world and in particular in the Asian market, by Joico. Today Fisiocosmetica is present in 21 countries around the world with multi-year and exclusive international collaborations. In addition to its own brand, our company also produces private labels, satisfying any type of request from its customers.

At the end of the year 2000, Fisiocosmetica appeared on the market with a modern, careful, innovative intellectual property in relation to the formulations of cosmetics for the care of skin and hair. The upgrading in the field of skincare first and in perfuming for the person and the environment then, will follow only about ten years later.

Contacting this small industrial reality that presided over the premium market was to all intents and purposes an experience that penetrated you, in fact you could get to the heart of the productions, ascertain the skills of the workers, directly experience the company’s know-how.

The Tuscan nature, the quality of the products and the entrepreneurial vision soon transform the company into a foreign-loving reality, a lover of the culture and customs of foreign countries.

In 2015, 70% of the company’s turnover was represented by foreign importers operating in the countries of the Arabian Peninsula, in Asian countries such as Korea, Taiwan, China, Vietnam, in old Europe such as France, Austria, Germany and Eastern Europe with Poland in the foreground.

The expansion of the markets is the prime mover that gives the impetus to redesign all the lines from the beginning, the totally natural green one, the women’s line, body, face and hair, the men’s line with a focus on the barber world and then the baby line.

The development of the markets is such in consistency and drive that in 2018, to underline a new starting point, the company decides to invest in capex, giving itself a brand-new headquarters, spaces full of life, light, cleanliness, and transparency.

At the end of 2022, the company, with a workforce more than quadrupled compared to twenty years earlier, signs a new Fisio Lab project, a container of advanced services for beauty and an element of support for the business model of hairdressers and beauticians, our loyal and affectionate customers.

The challenge to be continued…